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description: Future of Your Brand
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# Launch Your Brand

Bringing your brand to life on MyriadFlow means more than just creating a digital presence—it means owning a verifiable, blockchain-backed entity that connects you with your audience through immersive AI and phygital experiences.

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## **1. Prerequisites: Verified Profile & Wallet Ownership**

Before launching your brand, make sure you have:\
✅ **A Verified Profile** – Your profile must be set up and verified before you can create a brand. Follow the Creating Your Profile guide if you haven’t done this yet.\
✅ **A Wallet for Brand Ownership** – When you launch a brand, it is minted as an NFT. The wallet that holds this NFT owns the brand and will automatically be the payout address for sales revenue.

**Important:**

* The **brand NFT represents brand ownership**. The original creator wallet (the one that launches the brand) is its permanent owner unless transferred or sold.
* You **cannot revoke** admin access from the original creator wallet. The only way to change ownership is to **sell the brand NFT** to another wallet.

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## **2. Setting Up Your Brand**

Once your profile is ready and you understand the ownership structure, follow these steps to launch your brand:

1️⃣ **Go to the MyriadFlow Studio** – Visit [MyriadFlow Studio](https://dev.myriadflow.com/studio) and navigate to **Create a Brand**.\
2️⃣ **Fill in Brand Details** – Provide the following information:

* Brand Name
* Brand Description
* Brand Image & Cover Image
* Brand Contact Information&#x20;
* Brand social links

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3️⃣ **Mint the Brand NFT** – Confirm the details and sign the transaction to mint your brand on the blockchain.\
4️⃣ **Brand Is Live!** – Once created, your brand will be visible on MyriadFlow and available for engagement.

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## **3. Managing Your Brand & Team**

As the brand owner, you have control over its management:

👥 **Add Team Members** – You can assign:

* **Admins** – Can manage brand settings and team access.
* **Operators** – Can manage product listings and brand assets.
* **Publishers** – Can handle content like posts and product updates.

💰 **Payout Address** – The original brand owner’s wallet is the default payout address, but you can **change this later** to another wallet if needed.

🔄 **Transferring Ownership** – If you decide to sell or transfer ownership, you must **list and sell the brand NFT** to another wallet. This is the only way to change the primary brand owner.
